Welcome to Purtill Financial LLC!

At Purtill Financial, we have one main focus: helping our clients become financially secure in retirement. Our team of highly educated advisors specialize in security and market analysis. We strive as fiduciaries to optimize portfolio returns and outperform market indexes. As fee-only advisors, we work commission-free with our clients’ best interests in mind.

We differ from other financial advisory firms because of our commitment to accountability, transparency, regular communications, team involvement in developing recommendations, getting to know our select group of clients well, and delivering great value for our investment advisory, tax, and financial planning services.

Purtill Financial is a fee only independent registered investment advisory firm. Our services include active portfolio management, financial plans, and tax planning and preparation. Our specialty is helping executives, educators, small business owners, retirees and young professionals grow and protect their investment assets.

We serve more than 85 client families and have $36 million in assets under management. We have a three-person professional staff with offices in Highland Heights, Ohio, Vermilion, Ohio, and Fort Myers Beach, Florida. Our staff's qualifications include the certified public accountant designation (CPA), personal financial specialist (PFS) credential from the American Institute of CPAs, an MBA from the Wharton School of the University of Pennsylvania, bachelors degrees in finance and accounting, FINRA Series 65 Investment Advisor licenses, and 25 years experience in the financial services industry.

Our firm is one of the largest members of the National Association of Personal Financial Advisors (NAPFA) in our area. This organization, whose members are 2,400 of the highest qualified financial advisors in the country, requires that all of its members act as fiduciaries, provide comprehensive financial planning assistance to clients, and accept no fees or commissions from brokerage firms or mutual fund companies in exchange for its recommendations. Working with a NAPFA member offers you assurance that the advice you are receiving is unbiased and objective and designed only to help your financial situation, not the advisor’s.

Honesty, Integrity, Fiduciary Responsibility to Our Clients

We believe that we excel at what we do. Most importantly for our clients, we are fiduciaries. We do what is best for our clients at all times. We are honest, professional, and have a high level of integrity in everything that we do. Clients can trust us because we would never do anything other than what is best for them and their financial futures.

Unlike stockbrokers, insurance salesmen, and commissioned bank advisers, who are expected to generate profits for their employers, we are totally independent from Wall Street and Wall Street firms. We invest our own personal portfolios the same way that we invest our clients. We do not recommend annuities, investments with deferred loads or surrender periods, investments in securities from firms who pay us for our recommendations, or any commissioned products. We work for our clients, not for an employer. We accept no commissions or finders fees. Our advice is objective, unbiased and based on independent research, not on what makes us money.

Because our firm does not take custody of your assets, your investments are safely held in accounts with your employer and/or an independent, non-affiliated national discount broker with SIPC and additional insurance coverage. Your account custodian will not permit transfers from your accounts without written authorization from you. The custodian also provides you with daily account access online and sends monthly statements and confirmations directly to you itemizing all transactions in your accounts.

Lower Cost, Better Investment Returns

We work hard at helping our clients manage their investments for optimal returns within their desired level of risk. We help maximize client returns by keeping their costs of investing low. The fees we charge for investment advisory services are generally 20% to 100% lower than other firms charge. We only recommend securities that have no loads. We recommend custodians who charge very low trading fees, if any. Our clients have no annual account fees or any other hidden charges.

We do not invest your advisory fees in receptionist salaries, outside investment managers, or prospective client dinners. Our costs are less and your fees are less.

We recommend a broadly diverse set of investments in mutual funds and exchange traded funds (ETFs). The annual operating expense for the specific funds that we recommend average less than 1% annually, compared to a 1.37% industry average. Salesperson recommended funds often have annual operating expenses higher than the industry average.

Our clients pay no hidden fees, such as 12(b)-1 fees, insurance and mortality expenses on annuities, deferred sales charges, separately managed account fees or bid ask spreads on lightly traded individual bonds and stocks. Because we are independent advisors, we will never recommend in-house products, derivative securities, hedge funds, or private equity deals or charge you high brokerage commissions.

Highly Competent, Professional Investment Management

Our investment recommendations are custom tailored to your situation, your investment desires, and your risk profile. Based on the risk profile you provide us through a questionnaire, we have developed target portfolios for very conservative, conservative, moderate, moderately aggressive, and aggressive investment profiles. Whether you want an all stock portfolio or a no stock portfolio, we can help you.

Within the target portfolio, we choose the best security choices in your employer accounts, and then design a total portfolio of investments for all of your accounts that will place your portfolio on the efficient frontier, where returns are maximized for a given risk profile, based on investment returns and category correlation coefficients from more than 40 years of historical research by Ibbotson Associates. Our recommended portfolios are highly diversified across 19 different stock and bond investment categories.

We use highly sophisticated portfolio planning software to keep client portfolios at the efficient frontier and identify rebalancing requirements over time. We regularly monitor investment categories and specific securities so that we can recommend changes to keep your portfolio optimized for the current market.

Purtill Financial is an active investment manager. We track the markets and change portfolio recommendations to suit the market, whether it is a bear market or a bull market. We do not believe in buy and hold investing. At the same time, we are not frequent traders. We believe that market trends need to be observed for reasonable time periods before they should result in portfolio changes. Our goal is to outperform market averages through highly diversified portfolio allocation, superior selection of no load investments and guiding client risk levels in changing market conditions.  We help periodically rebalance client portfolios and help clients reduce risk in bear markets.

Excellent Client Service

Our firm is rapidly growing. In the past two calendar years , our assets under management have more than doubled. Our ability to support clients is met through increased investment by our firm in our business and our staff. We have the capability to add one or two new clients each month.

Desirable clients have a reasonable level of investment assets and a desire to consolidate accounts, and work with us on all of their investments so that we can maximize portfolio efficiency, diversity and opportunity for portfolio growth. We are also willing to consider younger clients who have significant potential to grow their investment assets over their working careers.

Clients who we accept are open with us and consider carefully all of our investment recommendations and implement them in a reasonable period of time. Our assets under management and our revenue base grow proportionately with growth in our clients’ investment values. An open, cooperative, supportive relationship with our clients is essential to our firm's growth. If you think that you might meet these qualifications, please contact us so that we can arrange a meeting and explore your financial situation in detail.

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